Coding is potentially one of the most important areas in which young people could benefit from gaining more insight. From social networking to cloud computing, both in our personal and professional lives, the outputs of computer science and coding are increasingly defining our lives. What was once geeky stuff, hidden away in specialised industries, is now part of everyday life. And this is only going to become more commonplace as digital signage defines advertising, microchips fill our cars, and we navigate our way through life with the help of clever little apps on our phones. LCA-I is partnering with some industry leaders to offer a specialized foreign language of " 1's and 0's".